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Apple Vacations Sdn Bhd

Updated 2026-08-23 · 6,659 reviewed · 373 listed · Scored from 3,191 Google reviews · How we rank ›

4.9(3191) 87 composite score See reviews on Google ✓ Google-verified Publishes prices
Day Tours & City SightseeingPrivate & Custom ToursGroup & Corporate ToursMuslim-Friendly Tours
Apple Vacations Sdn Bhd
Services
Day Tours & City Sightseeing, Private & Custom Tours, Group & Corporate Tours
Reviews
3191

What recent reviews say

Apple Vacations delivers consistently polished tour experiences across multiple continents, with tour leaders and guides frequently named as standout strengths. Nick Cheah, Alex Kuan, Eunice Chai, Simon Ku, and others earned specific praise for expertise, attentiveness, and going far beyond standard service. Hotels, meals, and logistics typically impress reviewers, and the company avoids aggressive shopping tactics. One Hokkaido trip fell short due to itinerary heavy on shopping, favoritism in seating by ethnicity, and a guide unable to manage the group fairly, though the trip leader Weisha recovered some goodwill. A separate complaint flagged the company as not child-friendly, with no detail provided.

Repeat bookings and long-standing customer loyalty are common themes. Most tours span Japan, China, USA, and Africa, with clear evidence of dual-language guides (Mandarin and English), attentive photography, daily notifications, and proactive problem-solving (room changes, assistance with elderly travelers). Pricing reflects premium international tours: packages range from around RM5,800 to RM16,280 base price plus air tax. The company's 28-year operating history and massive scale (3,191 reviews, 95% five-star) position it as a market leader, though the rare missteps suggest itinerary consistency and guide behavior monitoring need reinforcement.

Praised for
  • knowledgeable, attentive tour guides
  • well-organized itineraries and logistics
  • quality hotels and meals
  • staff go beyond expectations
  • experienced team leaders
Watch-outs
  • guide favoritism and cultural bias
  • excessive shopping in itinerary
  • poor accommodation breakfast options
  • communication lapses during tours
  • not child-friendly on some tours
knowledgeable-guidewell-organizedfriendly-staffgood-valueresponsive-communicationauthentic-experiencesafety-conscious
Best for: Travelers seeking premium group tours with expert guides and luxury hotels across international destinations, plus repeat visitors and corporate incentive groups.
Think twice if: Itineraries can include excessive shopping days; one reported instance of cultural bias in seating and room allocation. Not flagged as child-friendly on at least one tour.

Strengths

  • Named, highly-praised tour guides with deep regional expertise
  • Premium hotels and meal quality consistently remarked on
  • Proactive staff: room changes, daily alerts, photography included
  • No high-pressure shopping; staff recommend fair-value alternatives

Worth knowing

  • Named tour guides: Nick Cheah (Namibia), Alex Kuan (USA), Eunice Chai (Inner Mongolia, Tohoku), Simon Ku (Japan), Desmond Tan (Japan), Felicia San and Fang Yi (Honshu), Anna Chan (Beijing)
  • Tour leader Chua San showed reported favoritism by ethnicity on Hokkaido trip
  • Staff include: Ms Hazel (Africa bookings), Miss Sow Hwa (Silk Road booking support)
  • Daily tour notifications sent (breakfast timing, weather, packing advice)
  • Photography service included during tours
  • Staff assist elderly passengers onto transport safely
  • Room changes offered for guest comfort (smoke-smell complaints)
  • No aggressive shopping; staff provide fair-price souvenir locations

What reviews say by service

Day Tours & City Sightseeing
High praise for Japan day tours; one Hokkaido day-tour itinerary criticized for shopping-heavy agenda.
Adventure & Outdoor Tours
USA wilderness tours (Yellowstone, Antelope Canyon, Bryce Canyon) earned detailed praise for natural sights and guide knowledge.
Island & Nature Excursions
Japan and Namibia nature excursions consistently well-reviewed; wildlife sightings and natural attractions expertly explained.
Private & Custom Tours
Inner Mongolia private/semi-private tour highly praised for personalization and elderly-friendly logistics.
Group & Corporate Tours
Group tours dominate reviews; logistics, hotels, meals, and guide management praised; one instance of seating/room favoritism by ethnicity.
Muslim-Friendly Tours
Muslim-friendly tours reflected in website listing; no specific review detail, but 'no forceful shopping' and fair-price guidance align with Muslim-travel value expectations.

How it compares

  • Rated 4.9 against a 4.62 average across the 314 day tours & city sightseeing businesses listed here.
  • Has more Google reviews than 99% of the businesses in this directory.

How we scored this

Scoring Method
Star rating 93
Review volume 100
Review recency 100
Review sentiment 61
Profile completeness 100
Verification 30

Rating breakdown

5
3022
4
76
3
26
2
17
1
50

Common questions

How much does a typical tour cost?
Website prices range from RM5,799 (Korea) to RM16,280 (business-class Hokkaido), plus air tax. Examples: Silk Road tours from RM8,999 + 1,365; Zhangjiajie from RM6,699 + 1,085.
Do tours include meals and hotels?
Yes. Reviews consistently praise hotel quality and meal variety, and tour costs are all-inclusive packages. One Hokkaido breakfast was criticized as limited in choice.
Can tour guides provide service in English?
Some guides offer dual-language service (Mandarin and English). One reviewer requested English support on a Chinese-tour-focused operator and was accommodated by Eunice Chai. Ask when booking if English-speaking guide is needed.
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Last updated 2026-08-23